Twitter Engagement Rate Calculator
Calculate your Twitter/X engagement rate and compare against industry benchmarks instantly.
Enter your followers and engagement data above
Industry Benchmarks (Twitter / X)
Poor 0% – 0.5%
Below Average 0.5% – 1%
Average 1% – 3%
Good 3% – 6%
Excellent 6% – 6%+
How to Calculate Engagement Rate
Engagement rate = (Likes + Retweets + Replies) ÷ Followers × 100. For impression-based rate, divide by impressions instead of followers.
What is a Good Engagement Rate?
On Twitter/X, 1–3% is considered average. Above 3% is good. Above 6% is excellent and typical only for niche accounts or viral posts. Micro-influencers (1k–10k followers) often see higher rates than larger accounts.
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